Laura Ash sits down with Shayna West, founder of West Natural Wholesale Distribution, to break down what it really takes to get a brand-new product line into retail — and set it up for long-term success.
In this conversation, Shayna shares what buyers look for, what most new founders misunderstand, and how to approach wholesale and distribution without burning out or underpricing your work.
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Kayse Gehret is a pioneering entrepreneur and the founder of Microdosing for Healing, one of the leading educational and community platforms dedicated to safe, empowered, and trauma-informed microdosing practice. With over two decades in holistic wellness, community building, and integrative healing, Kayse blends business leadership with a deeply heart-centered mission: to make microdosing accessible, responsible, and supportive for all who feel called to this work.
Rachel Budde is the visionary herbalist and entrepreneur behind Fat and the Moon, a beloved handmade body-care company rooted in plant wisdom, ancestral healing, and low-impact living. Over the last decade, Rachel has grown Fat and the Moon from a one-woman kitchen apothecary into a nationally recognized brand carried in boutiques, wellness spaces, and conscious retail shops across the U.S. and beyond.
Lauren Haynes of Wooden Spoon Herbs joins Laura for a candid conversation about what it really looks like to grow an herbal business—especially in the CPG (consumer packaged goods) world. We talk early-stage momentum (including farmers markets!), finding your people, and practical ways to build traction without burning out.
Casey Zabala of Modern Witches Confluence reflects on what it means to build aligned work and community spaces—especially as creators and spiritual entrepreneurs.
Casey has been a tarot reader, entrepreneur, and catalyst of spaces for spiritual transformation for witches and curious spiritualists
