The Magician
The archetype to alchemize your ideas into reality (aka, a business)
Feb 05, 2026
Working with archetypes is one of the most profound ways that humans create meaning and change. Our minds (and souls) love symbols and images. Transformation can happen when we can “see” the way we are and what we want to become. This is where working with archetypal images and energies can be tremendously transformative for your business.
This month, we are working with the Magician to help us create a strong foundation for our small businesses. In traditional tarot, the Magician is number 1 of the major arcana (the big energies). It is not a 0 (that’s the Fool stepping off the cliff - trusting the unknown), but the 1 is bringing the dream into fruition. Many decks have the Magician holding a wand with flowers or plants surrounding them, with many talismans surrounding them. It’s about manifesting the ethers into reality - call it spells, alchemy, or visions into action.
We just celebrated Imbolc (the celtic holy day - midway between winter solstice and spring equinox) which honors germination - the ability to gather the nutrients in the soil and grow an entirely new life. This is the energy of the Magician.
How can you have the Magician archetype help in your business?
Imagine your inner Magician - what are they’re trying to bring into being?
How can you use the Magician energy to change your view on your ability to launch a business?
What is it that the Magician can help move in your life to create more flow?
What belief system needs more magic infused into it in your life?
Two of my favorite resources to explore Archetypes: Sacred Contracts by Caroline Myss, and Archetypes deck by Kim Krans
We just had Rachel Budde from Fat and The Moon come and join us for an Entrepreneur Interview, and wow, did she bring the magic! Her ability to infuse the Magician into her own life and her products’ lives emulates the importance of understanding the spirit behind a business, and the spirit that you need to create a successful business with soul.
If you want to hear the conversation, you can find it here.
Next week we will be talking with Casey Zabala of Modern Witches Confluence and Wanderer’s Tarot.
Want to join us? Check our our membership here.
Enjoy the Magic!
